We are incredibly proud to share the APA’s new strategy: Towards 2030.
This strategy sets a clear direction for both the APA and physiotherapy in Australia. It reflects months of listening, learning and consulting with members and a wide range of stakeholders. What we heard was consistent:
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you want strong advocacy
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you want support throughout your career
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you want a strong sense of connection and belonging
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and you want better value from your membership.
Towards 2030 responds directly to these priorities.
Our four pillars
The strategy is built around four key pillars—Advocate, Educate, Connect and Deliver. These pillars provide not only a clear vision for what we will do, but also a practical plan for how we will do it.
Our values
Equally important are the values underpinning this strategy. We are committed to:
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empowering our people
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embracing inclusion and cultural respect
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forging strong collaborative partnerships
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putting sustainability and stewardship at the centre of how we operate
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and leading with research and evidence.
These values bring the strategy to life with purpose, integrity and impact.
Shaping the future of healthcare
The healthcare landscape is shifting—workforce pressures, funding reforms, new technologies and changing community needs are reshaping how we practise. With Towards 2030, we are not only responding to change, we are shaping it.
Physiotherapy plays a vital role in the health of Australians. Yet too often, it remains under-recognised and underutilised. This strategy aims to change that through bold advocacy, stronger partnerships, and evidence that speaks clearly to funders, governments and our communities.
It is about unlocking new career pathways, elevating physiotherapy’s voice, and ensuring our profession is seen as essential to the future of healthcare in this country. We will achieve this by delivering smarter education, creating meaningful member experiences, and building a culture of inclusion, excellence and trust.
Already in motion
Towards 2030 is ambitious, but it is also grounded, achievable, and already in motion. While it sets out a long-term vision, it is backed by practical, measurable initiatives—delivered by passionate teams across the APA.
We extend our thanks to all members who contributed their insights and ideas. Your voice has helped shape this strategy and ensure it reflects the priorities of our profession.
Together, we can build a future where every physiotherapist thrives and physiotherapy is recognised as essential to Australia’s health and wellbeing. We are ready, and we can’t wait to bring this strategy to life with you.
Read the full strategy or check out our video exploring the groundwork that set the strategy in motion.